Emily Bary
New Match Group CEO shows opt-in for establishing, states вЂgiving individuals the option versus telling people simple tips to engage may be the difference that is big’
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Tinder plans to provide females more energy in its online-dating application by the addition of an environment just like a key feature for younger competing Bumble.
Tuesday Tinder will let female users choose whether they want to initiate all conversations with future matches, as Bumble does, Match Group Inc. MTCH, -4.16% Chief Executive Mandy Ginsberg told MarketWatch in an interview. Tinder users of either sex make the move that is first, but the next update—Tinder would not supply a targeted launch date—will allow females elect to receive communications just from males they choose.
Read moreExclusive: Tinder plans women-talk-first choice comparable to Bumble